THE FIX-IT LIST YOUR AGENCY WON'T GIVE YOU
Your website
is costing you
deals
We crawl every page, find every generic phrase, and show you the exact fixes - built from proof points already on your site (buried where buyers never see them). Your top issues, free. Make improvements. Come back for more.
WHAT THE REPORT COVERS
Every page. Every phrase. Every fix.
Your proof points exist - they're just buried. We find them and show you exactly where to use them.
Homepage
First impressions, hero messaging, value prop clarity
All pages
About, services, capabilities, process, contact - the whole site
Company page, posts, employee voices, engagement signals
Hidden gems
Case studies, testimonials, project details, buried proof points
HOW IT WORKS
Critical issues free. Full fix-it list $400.
See your worst problems instantly. The full report is what messaging consultants charge $5,000+ for, minus the 6-week timeline.
Critical issues
Real findings. Not a teaser.
- ✓Commodity score: how generic you sound vs. competitors
- ✓Top 5 deal-killers: the lines hurting you most
- ✓Full report structure: see what we found on every page
- ○Specific rewrites locked until purchase
Full fix-it list
20+ page report. Closes one extra deal = pays for itself 250×
- ✓Everything in critical issues
- ✓Every page scored, prioritized by impact
- ✓Copy-paste rewrites: exact sentences to use
- ✓Buried proof points: the gold we found on your site
- ✓Voice consistency: where you sound corporate vs. human
THE REAL PROBLEM
Your work is excellent. Your website says “we do quality work.” Yawn.
You've built something genuinely better. But your website sounds exactly like the other three contractors they're considering. So they put you in a spreadsheet and pick the cheapest one.
THE MATH
You bid on projects a year at each. ($5.0M in play)
Win just one more because your website finally stands out? $250K → 625× ROI.
SEE THE DIFFERENCE
Generic → Differentiated
❌ BEFORE
“We are dedicated to providing quality craftsmanship and exceptional customer service.”
✓ AFTER
“Last year we completed 23 projects. Zero callbacks. The Riverside job came in $47K under budget because our crews caught the structural issue before it hit the schedule.”
❌ BEFORE
“Our experienced team delivers innovative solutions tailored to your needs.”
✓ AFTER
“Your project manager, Sarah Chen, has delivered 14 pharmaceutical cleanrooms - including the Pfizer facility 3 miles from your site.”
❌ BEFORE
“We have been serving the [region] area for over 25 years.”
✓ AFTER
“147 projects in [region]. 12 repeat clients who've hired us 3+ times. The Murphy plant expansion - the one off Highway 9 - that was us.”
These aren't templates. We find YOUR buried proof points and show you exactly where to use them.
WHAT WE DIG UP
Your best stories are already there.
Buried where no buyer will find them.
TESTIMONIALS
Hidden on page 47
That glowing quote from your biggest client? Buried in a case study nobody reads. We find it and show you where to surface it.
SPECIFICS
The numbers that prove it
Project counts, completion rates, dollar figures - the proof is in your project descriptions. We extract it for headlines.
DIFFERENTIATORS
What makes you actually different
Your process, your people, your track record. We find the real differences hiding in your LinkedIn posts and project pages.
CLAIMS
Provable statements
“Quality work” is a claim. “Zero callbacks on 23 projects” is proof. We turn your vague claims into specific proof.
VOICE
How you actually talk
Your LinkedIn posts sound like you. Your website sounds like a brochure. We find your real voice and show you how to use it.
GAPS
What's missing entirely
No pricing guidance? No process explanation? No credentials? We flag what buyers need that you're not providing.
FREQUENTLY ASKED
Common questions
How long does the scan take?
Usually 2-5 minutes depending on site size. We crawl multiple pages, check your LinkedIn, and analyze everything before showing results. You'll see a progress indicator.
What kind of companies is this for?
Manufacturers, contractors, and service companies that sell to other businesses. If you're competing on bids and losing to lesser competitors with better marketing, this is for you.
What's a “commodity phrase”?
Phrases like “quality craftsmanship,” “customer-focused,” “innovative solutions.” They feel safe. They're also invisible - buyers have read them 50 times this week. When everyone says the same thing, nobody says anything.
How specific are the copy recommendations?
Specific enough to use. If we find a testimonial buried on page 12, we'll tell you exactly which headline to replace with it. If your about page says “experienced team,” we'll hand you: “147 projects. 12 repeat clients. Zero callbacks.”
Do you scan competitor sites too?
The full audit includes competitor comparison - we'll show you how your messaging stacks up against 2-3 competitors you name. See exactly where they're outpositioning you.
What if we don't have a LinkedIn page?
We'll still scan your website thoroughly. LinkedIn just gives us more material to work with - employee posts, company updates, engagement patterns. The more content you have, the more proof points we can extract.
Is my data secure?
We only scan publicly visible pages. We don't store your website content after analysis. The audit results are stored temporarily so you can access them, then deleted after 30 days.
THIS IS FOR YOU IF
You make it to final 3 but rarely win without being cheapest
Your website was last updated when flip phones were still cool
You know you're better but can't prove it online
You want specific fixes, not a 6-month branding project
Stop sounding like everyone else
Get your critical issues free. Make improvements. Come back when you're ready for more.
No credit card required